CANAL + wishes to win over new subscribers through the promotion of its myCANAL application based on ironic and offbeat advertising spots signed BETC.

"TV finally has its application"unnamed

In the company of BETC, Canal + launches its communication campaign with the slogan "myCanal, TV has finally its application", in order to promote its MyCanal application.

BETC signs a new spot for Canal + called “Dads”. It stages the specific relationship between a father and his children for myCanal. Particularly funny and offbeat spots in continuity with the Canal + campaigns created by BETC.

The Vivendi group channel is worried about its subscriptions. She wants to acquire new subscribers but above all, not to lose those who already are and retain them.

To attract and retain its customers, Canal + offers an exceptional offer. For a month, 18th April au May 18, the myCanal application will be accessible free of charge to all users, including non-subscribers. They will have access to all Canal + and Canalsat Panorama channels. This application allows you to watch TV channels live, on demand, and without any commitment. It also gives the possibility of pausing and returning to the beginning of a program even though it has already started, and gives access to a TV guide. In addition, a replay offer gives users the opportunity to download the channel's programs and therefore be able to watch them offline. MyCanal is downloadable free of charge on the AppStore or on GooglePlay (Andrïd) and accessible on all media: PC, Mac, smartphones and tablets.

This service now has 1,4 million visitors / month.

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