We learn of the launch of a new M & M's! A dark chocolate M & M's ...

 

 

This is a real event for MARS since since 2003 no new recipe had seen the light of day in France.

 

For this launch, MARS trusted CLM BBDO: TV, Facebook… a major campaign was set up.

 

CLM BBDO signs a new film called "Fatal": the screenplay? simple and effective: Rouge falls in love with a femme fatale entirely dressed in black ...

The actress of this intense m & ms commercial is Joy Esther.

 

We remind you of the Facebook campaign launched a few months now to find the M & M's Intense packs and then take a picture of yourself with the object discovered. The gain: 1 year of M & M's Intense offered!

 

More than a million fans are invited to participate in this great hunt.

 

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