We learn of the launch of a new M & M's! A dark chocolate M & M's ...



This is a real event for MARS since since 2003 no new recipe had seen the light of day in France.


For this launch, MARS trusted CLM BBDO: TV, Facebook… a major campaign was set up.


CLM BBDO signs a new film called "Fatal": the screenplay? simple and effective: Rouge falls in love with a femme fatale entirely dressed in black ...

The actress of this intense m & ms commercial is Joy Esther.


We remind you of the Facebook campaign launched a few months now to find the M & M's Intense packs and then take a picture of yourself with the object discovered. The gain: 1 year of M & M's Intense offered!


More than a million fans are invited to participate in this great hunt.


3 answers

Leave comments

Your email address will not be published. Required fields are marked with *

Display your ad here

Other articles

Receive updates

Subscribe to our newsletter

We do not spam! Check out our Privacy Policy .

Other articles