We learn of the launch of a new M & M's! A dark chocolate M & M's ...
This is a real event for MARS since since 2003 no new recipe had seen the light of day in France.
For this launch, MARS trusted CLM BBDO: TV, Facebook… a major campaign was set up.
CLM BBDO signs a new film called "Fatal": the screenplay? simple and effective: Rouge falls in love with a femme fatale entirely dressed in black ...
The actress of this intense m & ms commercial is Joy Esther.
We remind you of the Facebook campaign launched a few months now to find the M & M's Intense packs and then take a picture of yourself with the object discovered. The gain: 1 year of M & M's Intense offered!
More than a million fans are invited to participate in this great hunt.