Since Sunday October 2, The Mini Babybels make their comeback on our screens! With a new 30 second ad developed by Young & Rubicam.
This shows the daily days of children around the babybel.
The group wants to refresh its image by opting for a new slogan " Mini Babybey is right for you! "With new accompanying music" Get in line » (from the Swedish group I'm from Barcelona). In other words, Babybel changes his speech and asserts his identity with his targets.
On the other hand, this campaign has two objectives, one being to strengthen Mini Babybel's emotional bond with children and mothers and the other is to promote the cheese in itself.