Agency Buzzman designs the latest campaign of Milka : "Dare to be tender". And offers consumers to offer their last square of chocolate.
Last square, dispute in perspective. No one is ready to give their last piece of chocolate.
Several million Milka bars will present a usually reprehensible anomaly, but this time wanted, the absence of a square of chocolate. Once you've discovered the doldrums, you still have the option of going to www.lederniercarre.fr to give a friend this last and precious square missing from your tablet.
A device - accompanied by a TV spot full of good feelings, - which is likely to be well received on social networks.