The Meetic dating site is subject to strong competition in a market which is very diverse in offers. Although in a leadership position, the brand knows that it must widen the gap between itself and its competitors.
A more fun image of the brand
To maintain its leadership position, Meetic must tackle a segment it lacks: young people. The start of 2014 was marked by the brand's advertising campaigns around the new slogan “people are waiting for you”.
To continue to rejuvenate its image, the agency Buzzman gives the dating site a more fun spirit, with an operation that is intended to be viral and fun. The idea is to include single people in the photos taken in photo booths.