Publicizing in a different way the opening of a store is a daily challenge. In Belgium, the Sint-Pieters-LeeuwSint store launched a competition which deserves to be watched!

The crazy race!

In order to promote its chain of stores, Media Markt organized a popular marketing campaign in the Sint-Pieters-Leeuw store. A young man was able to make his dream come true: to rob the store. In 100 seconds flat, the winner of the competition was able to take as many goods as possible… and of course have the chance to take it away! A fun idea although rather expensive considering the performance of the young man, but which gives the store great visibility!

Do you dream of it too?

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