In the coming months, the hamburger leader will launch in high-definition in its 800 Californian restaurants its new chain " McDonald's Channel ».
This channel will broadcast entertainment programs, movie trailers, sports and even local information!
As for advertising, it will be 8 to 10 minutes (of which a minute and a half is for McDonald's) in order to intersect the programs every hour.
McDonald's expects to reach between 18 and 20 million people in the state of California alone.
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