Desdoigts & associés is supporting the launch of Meringaie, a new pastry shop dedicated to meringue and its multiple flavors.

An identity, symbol of an art / a gesture

Whether we like it crunchy, melt-in-the-mouth, crunchy or soft, the art of meringue is very popular today. The symbol created, a true allegory of meringue work, offers the brand know-how and lightness.

The architectural gesture is part of the universe of the product itself by offering an association of curved and light lines.

The chromatic evocations of the original universe of the Pavlova (star product of the place) offer new staging of the two key elements: gold and light. The satin gold of the counters enhances the products by bringing preciousness and nobility. The light, for its part, emphasizes the alternation of rectilinear contours and undulations of the place.

A place devoted to gluttony

A product staging allows a progressive discovery of the offer and ends in the preparation area. Gluttony awakens and it begins with the observation of the assembly of the meringue. The turntable, response to a gesture that must be regular and precise, comes to the service of the know-how to accompany it, to sublimate it. The environment as a whole participates in this invitation: the light sculptures, the ground ...

A gesture of opening, invitation to discovery

The agency has developed a principle of “tailor-made” packaging which perfectly meets product protection requirements.

The Meringaie is delicately discovered when opening the hexagonal box which protects it.

A brand territory at the service of the product

Softness, lightness, quality and pleasure are the common thread of the developed brand territory.

The product becomes the star and is told in images and words with the greatest delicacy.

21 Rue de Lévis, 75017 Paris - http://www.lameringaie.com/

2016-04-25 screenshot at 14.24.09

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