Ysance and Experian Marketing Services sign a partnership to allow marketing departments to qualify nearly 80% of their anonymous digital audience according to the Experian classification

Ysance, publisher of a People-Based DMP (Data Management Platform), leader in Europe, announces the immediate availability of Ysance Data Science App for Experian Marketing Services. Developed from the benchmark Mosaic consumer segmentation database, this Ysance DMP option allows marketing departments to qualify nearly 80% of their anonymous audience according to all Mosaic socio-demographic attributes.

Faced with the proliferation of marketing channels and the increasing complexity of customer journeys, marketing departments are faced with a double challenge: capitalizing on customer knowledge from their CRM databases and qualifying their anonymous digital audience in order to deploy consistent omnichannel campaigns.

The Marketing Suite of Experian Marketing Services incorporates a consumer segmentation model that aggregates a wide variety of socio-demographic criteria, in particular lifestyles. A world reference for marketing teams, Mosaic identifies and qualifies more than 2,3 billion consumers and is available for around XNUMX countries.

Thanks to the Ysance Data Science App for Experian Marketing Services, immediately available as an option to Ysance DMP, companies can now qualify nearly 80% of their anonymous digital audience according to all Mosaic qualification attributes.

Here are some examples of possible use cases with the new Ysance application:

  • Transpose store shopping experiences online:
    Highlight product assortments in line with catchment areas or socio-demographic profiles of visitors.
  • Refine consumer knowledge and segment with more precision:
    Combine Mosaic lifestyle typologies with CRM segments.
  • Optimize acquisition and loyalty operations:
    Expose or exclude profiles based on their preferred food rate or buying channel associated with Mosaic segments.

“Thanks to the Ysance Data Science App for Experian Marketing Services, marketing departments around the world will be able to apply to their website and their mobile applications the socio-demographic personalization strategies that they have successfully used for 25 years for their mail marketing campaigns. , email and telephone " Explain Christopher Caussin, VP Business Development of Ysance. "With Ysance, the long-awaited promise of a merger of outbound and inbound marketing channels is a reality."

"The Data Driven Marketing expertise of Experian Marketing Services associated with Ysance DMP makes it possible to propose a unique strategic offer" added Stéphane Baranzelli, EMEA Director of Experian Marketing Services. "Our customers can now take full advantage of Mosaic segmentation on their website or mobile applications as easily as they already do for their outbound communications."

 

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