Valentine's Day is fast approaching, and the big fashion brands are not praying for their advertising campaigns. However, you have to be able to stand out and come up with a new concept.

The biggest French Kiss in the world

The Jean Paul Gaultier brand has in the past claimed passionate kisses and even promoted them in its advertising campaigns. In 2012, Internet users were invited to share videos representing their visions of the kiss.

For Valentine's Day 2014, the great perfume brand once again invites Internet users to share their proofs of love via Instagram, using the hashtag #jpgfrenchkiss. This initiative is reminiscent of Axis support for the Peace One Day association. This fashion, the Kiss Cam, is also an effect in vogue in the United States, especially since the Obama couple participated.

Jean Paul Gaultier and the KASSIUS agency are therefore launching the biggest French Kiss in the world. Promoted on Youtube, social networks and the brand's website, the event already brings together many people.

The photos posted will be shown in a stop motion film from February 14 on the home page of the site. The couple who sent the most beautiful photo will win an unforgettable Valentine's Day evening.

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