When for his FAI Marathon in Italy, the association Italiano ambient fondo rooted in values ​​advocating traditions and Italian culture has achieved a surprising operation!

Attract people cheaply, smart!

Well yes, here we will not deviate from the rule we are talking about what surprises us. This weekend, in Italy, an association was creative and succeeded in generating traffic on 500 cultural places open in 130 cities of the country. McCann Milan agency set up this operation under the name ofOpen Doorbells. Certain buildings which contain unsuspected secrets have thus seen their intercom "hacked" so that they broadcast little anecdotes and stories about the place.

A little preview ?

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