The NGO Solidarités International is launching an awareness campaign with BDDP & Fils to continue to block Ebola.
The weight of words
The Ebola epidemic is still claiming victims and the situation is still worrying. The death rate from the disease is around 60%.
More than 144 new cases were identified between February 2 and 8, against 124 the previous week.
To raise awareness again, the French humanitarian aid organization Solidarités International launched a poster campaign with BDDP & Fils.
The posters are sober, with a black background and white letters.
The campaign is simply based on the weight of the words: "Ebola is in the street", then softens its words "For the moment it is still only poster. Do not wait to be touched to feel concerned. "
The posters will be distributed from February 18 in Paris, Ile de France, and in the provinces as well as in various press releases.
In addition, it will also be relayed on the internet and social networks thanks to mini-films that take up the tone and minimalist codes of the ads.
Website www.ebola.solidarités.org was designed for the occasion. It presents the actions of the association against the disease, informs about the latest news from the teams mobilized on site, and offers the possibility of making a donation.
Through this campaign, Solidarités International intends to re-mobilize the French in order to avoid a lack of human and financial resources to fight the epidemic.