To promote its range of freeze-dried products, Knorr called on the Borhi / Lowe agency in Sao Paulo to produce a series of prints. The result is quite impressive.

The product advantage highlighted

The three achievements of the Brazilian agency highlight the instantaneity of powdered products, in situations that are completely out of context. Three emergency situations, where the characters hydrate small piles of powder to get by.

Each of these piles represents a bodyguard, a hunter or even Superman, who alone can fix this pressing situation. A very original idea to show on the one hand the rapidity of hydration of their products, and on the other hand the intensity (or performance) of these.


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