Samsung is not skimping on the means to present its new television with motion detection.

Inception

The spots produced by Romain Gavras and Adam Berg employ great means to describe the new technological gem of the Korean brand.

The CHI & Partners agency literally plunges the viewer into the heart of the action to show and demonstrate the responsiveness of the television and its visual and voice recognition system.

Direction and cinematic influences are at the center of these two spots. The spectator then invites himself to control everything in the smallest details, the trajectory of a herd, the jaw of a T-Rex.

In short, with the Samsung smart TV, you control all your programs in the blink of an eye and in the simplest possible way.

But be careful not to watch TV for too long.

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