After having recruited its staff by using fake manuals to "assemble its career", Ikea UK returns to the front of the stage with an operation of Relationship Marketing surprising last November!
It was after seeing that 100 people had joined the page Facebook "I wanna have a sleepover in Ikea" (I want to come and sleep at Ikea) that the brand decides to set up this project by organizing a contest on Facebook allowing 100 fans to participate in this pajama party. After the No. 1 in furniture and decoration in France is raffled his 100 fans, he invited them to spend the night in the store "Lakeside" in England.
A beautiful evening for these privileged people, the brand had organized everything. On the menu : TV movie, manicure, hot chocolate and lots of other surprises awaited each participant. To finish in style, just before sleeping, the guests were able to have a little story told by Sam Faiers the star of the English series " The Only Way is Essex" page (in French).
With this relationship marketing campaign, Ikea has stood out and made the dream of its fans come true.