The last film ofHonda, imagined by the English agency Wieden & Kennedy London, honors the spirit of imagination and innovation of the automobile manufacturer.

Birth of a nut

Through a film of great simplicity, the Japanese manufacturer, founded in 1948, retraces its history, its successes, and its symbols.

Still shot, first-person view of the hands of an engineer in a white coat, reflecting Honda's inventiveness. As if by magic, concepts and inventions are born, and the signature "Power of Dreams" concludes this superb spot.

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