Heineken honors the countries that have allowed the brand to develop by revamping its bottles in the colors of the 21 countries concerned, including France.

Heineken in the colors of France on sale at Colette


Heineken, the famous Dutch beer brand launches the "Heineken Countries Edition" to pay tribute to the 21 countries which have contributed to the development, the expansion of the brand, and the image of it from 1873. France, England, Netherlands, Italy, Germany, Scotland, Spain… 21 bottles in limited editions in the colors of the countries. Heineken offers a collector's box including a set of postcards and 3 of these Heineken Countries Edition bottles sold at Colette. In 6x33cl format, decorated bottles will be available from 1er May 2016 in large and medium-sized stores as well as in certain breweries.

It was on the occasion of the release of this limited edition that the French graphic artist and graffiti artist Pablo Cots decided to redesign the teddy, this very American jacket, in 5 variations, in the colors of France, Italy, Spain, the Netherlands and the USA. The collector's jacket will be available in a limited edition from 1er June 2016 in the Colette store, in the 1st arrondissement of Paris, or on its Grand Site website.

En September 2014, the “City edition” was coming out and the labels of Heineken beer bottles were already personalized with the names of the major cities that have marked the brand's history. For this new 2016 edition, it is the countries' turn to be honored. Heineken beers are now distributed in more than 170 countries around the world.


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