Halle Fashion & Accessories and La Halle Chaussures & Leather Goods are back with a new positioning and a new TV campaign
Dance: the heart of the new territory of La Halle
To promote its new positioning focused on family fashion at affordable prices, La Halle is launching with Havas Paris an advertising campaign visible on television as of August 26. Focused on Fashion & Accessories and Shoes & Leather Goods products, a series of two first films (15 '), available in POS, happily highlight the clothes thanks to the dance register. It will be completed in November with a new episode on the New Collection of the Footwear & Leather Goods brand. As a reminder, Havas has been supporting La Halle - La Halle Mode & Accessoires and La Halle Chaussures & Maroquinerie - in its advertising communication to stores since the spring, after competition against three agencies.
Because we only dance with clothes in which we feel good, the fashion retail brand is indeed dancing, the heart of its new visual territory; a dance in all its diversity and fantasy, a popular dance, fresh, uninhibited and unifying that brings together all generations to bring products to life. In these back-to-school films, talented children happily dance the return to school in the light and the fresh atmosphere of American director Mimi Cave under the creative direction of Christophe Coffre, President of the Havas Paris agency.
The new signature “Comme les prix sont jolis” also supports the brand's refocusing on prices and the accessibility of fashionable, quality products for the whole family. It follows “Comme les Françaises sont jolies” which allowed the brand to establish itself as a fashion brand.
And because dance is lived in music, the campaign re-orchestrates the title “Failure” by Ting Tings to a pop and tangy rhythm capable of also boosting this new positioning.
La Halle is a brand of the French group Vivarte, leader in personal equipment. Founded in 1984, La Halle combines the know-how of the fashion and mass distribution trades by offering collections that combine style, quality and low prices.