Google is working on how to take advantage of the personal data of Internet users.









AdAge has just announced that Google is going to put online (without giving any real deadlines) a personal data marketplace designed on the same principle as the Ad Exchange.


Publishers would sell Internet user data and advertisers would buy qualified data in order to better define their campaigns.


It is very likely that this marketplace is rather integrated on existing Google platforms ...


However, nothing is fixed on the economic choice that Google will select for this personal data exchange.





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