On the occasion of the Copa America which takes place at Chilli from June 11 to July 4, Gillette decided to show its support for the Argentine football team, by setting up an original and surprising operation!

Footballers respond to their fans' tweets with their feet!

gillette3

In the pub to create a link between supporters and players, Gillette and the agency Del Campo Saatchi & Saacthi asked Argentinian footballers to respond to their fans' tweets in an original way. Fans first had to tweet messages to their favorite players under the hashtag #LaBanderaDeLaHinchada. Gillette then installed a virtual keyboard in the cages of a football field… Did you guess? To respond to their supporters' tweets, footballers had to shoot (with their feet of course) on the letters of the giant keyboard. A challenge that seems extremely difficult, but not for the famous Argentine striker Sergio "Kun" Agüero who played the game with pleasure. Thanks to Gillette he took the time to answer his fans while working on his precision!

Thanks to this marketing operation, Gillette, while bringing together players and supporters, was able to promote the high precision of its razors!

Leave comments

Your email address will not be published. Required fields are marked with *

.
Display your ad here

Other articles

Receive updates

Subscribe to our newsletter

We do not spam! Check out our Privacy Policy .

Other articles

Fairlife: coca-cola milk!

Seeing the competition diversify, Coca-Cola is launching its own brand of Milk "Fairlife" at the end of December!

Orangina, fake Facebook profiles?

It seems that the large group ORANGINA, to feed its Facebook page, would have tampered with fake Facebook accounts. ORANGINA denies it ...  

EnglishFrançais