Summer is coming and you have not yet briefed your agencies to work while you are tanning?

One click, one brief… it already smacks of vacation!

With the Brief by Care generator, it only takes three clicks to write briefs that are larger than life!

The concept: a tool for generating briefs, mainly intended for advertisers.

The process: the user selects choices among the 6 main parts:
• Company name
• Goal
• Target
• Promise
• Digital benchmark
• Expected return

Depending on their choices, a brief is then generated. The brief is intentionally funny, offbeat and makes fun of the sometimes absurd briefs that agencies may receive from clients.

The brief generator is approved by Adetem, UDA, AACC, FIFA, the UN and Pôle Emploi.


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