FedEx is an American airline specializing in the international transport of goods. The latter is launching its new campaign entitled "Show the world".

FedEx "Show the world"

FedEx launches its new campaign around the worldwide journey of a bottle of hot sauce from the Caribbean. Created by AMV BBDO, Llewellyn Clarke from the island of Nevis in the Caribbean fulfills her dream of having her red chili sauce beloved around the world. The two-minute film follows Clarke's gravy journey from her home in Nevis to a mountain village in China and beyond. FedEx therefore offers the possibility to a man with few means to be able to taste his hot sauce beyond his country. A beautiful setting that highlights the quality and speed of the FedEx service.

At the end of the video, we can find the different reactions of tasting this famous spicy sauce.

The campaign will run for six months and relayed through the press, print posters, digital displays and social media.

To your taste buds!

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