Evian has already conquered the international scene with its various advertising campaigns bearing their slogan "Live Young". These advertising spots, with the particularity of featuring babies, have broken internet viewing records (around 135 million views for their “Baby & Me” campaign). Today, Evian returns with the same recipe in association with the superhero Spider-Man.

Evian weaves its web

Building on growing success around the world thanks to its ingenious advertising, Evian is launching a partnership with Sony Pictures for their new film, The Amazing Spider-Man 2. The principle is simple: Apply the recipe for success from their campaign " Baby & Me ”launched in 2013 on popular pop culture icon Spider-Man.

 

Directed by Tomas Skoging and produced by the BETC agency, it doesn't take much more to trigger the buzz on the internet. Evian applies its slogan “Live Young”, breathes new life into its campaign and joins forces with an intergenerational superhero. The result is surprising and will not be appreciated by many. Success seems assured in cinemas, but also and especially for the brand of mineral water.

 

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