Evian and the agency BETC launched a new poster campaign since early May.
The Evian Babies are displayed
Evian puts babies back in the spotlight with printed T-shirts, which are already incredibly successful.
The poster campaign, always too young et dynamic is launched across the main global cities: Paris, New York, London, Tokyo and Dubai.
The aim of this new communication campaign is to promote small sizes of mineral water (33cl kids, 55 cl street, 75 cl sport, 1 liter office).
Again collector t-shirts with babies in new postures are already on sale on evian.com.