It is also back to school for the French football team. And the return to school is already over since two matches have already taken place. And for each match, the TF1 television channel and partner of the Blues did not fail to broadcast in a loop the new advertising spot of the second partner of the team: EDF.
The French team seduces EDF
The euphoria of the World Cup is finally far from over. For this new season, the brands were once again at the rendezvous. This year and for the first time, the giant EDF has become a major partner of the French team alongside TF1. To begin this great partnership, several advertising spots were shot to promote this national partnership.
EDF partner of the blue and first producer and supplier of electricity in France and in the world will be at the heart of the half-time advertisements for each match. Supported by Havas Media, the brand has created very “social” advertising spots. It was before the France-Spain match that two ten-second teasers were released. Highly participatory, these two campaigns encouraged viewers to support and comment on the match using the hashtag. #BrightTheBlue. It was then that the best tweets were broadcast during half-time for a 30-second spot.
An idea respectful of the latest “social” trends which reinforces the French enthusiasm for football.