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This year, the big brand of tortilla chips Doritos opens the doors of his competition crash the super bowl to the whole world.

Let your creativity speak for $ 1 million

Created in 2007, Crash the Super Bowl was a contest intended only for American consumers. Today the chips brand is expanding by offering its fans around the world to participate in the new edition of its competition. Following the instructions of the advertisement "The crash ambassador", 5 finalists will be selected by a jury of brand manager and Stan Lee, president of Marvel Studio and the lucky winners will have the chance to have their advertisement broadcast during Super Bowl XLVIII and win a whopping $ 1 million.

When we know that the American brand of 2 million US dollars is seeking to open up internationally, the idea of ​​involving its consumers in its expansion project is rather well played.

 

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