Virtual reality for fashion brands, why not? This is the challenge that La Maison Dior has launched. The luxury brand, from June 2015, is launching its own virtual reality headset: the “Dior Eyes”.
Discover the brand's universe thanks to "Dior Eyes"
This helmet, designed by Maison Dior and the Digitas LBI France agency, will be available next June in all the brand's boutiques. Thanks to its 360 ° image and sound capture, customers and fashion enthusiasts will be able to enjoy a unique immersive experience… They will be immersed in the brand's universe and will be able to discover the House's fashion shows, their backstage and even attending to the preparation of the mannequins.
A great idea from Maison Dior which, by immersing its customers in its universe, gets closer to them.