With 550 businesses created each year in France according to INSEE, entrepreneurship remains the main engine of economic growth. ESSCA School of Management has understood this and is organizing the third edition of Digiprize, the competition which rewards the ideas and digital innovations of young people. For 000 months, until January 3, 22, project leaders aged 2016 to 17 are invited to submit their concept idea on the site digiprize.essca.fr or to take up one of the challenges launched by the biggest brands like Cisco, Uber, L'Oréal, Le Figaro Etudiant, or Sony Music… In total, 14 prizes will be awarded during the great Digiprize evening!
Digiprize's mission: to reveal the digital talents who will build the world of tomorrow.
A pioneer in digital marketing training, ESSCA is already at the origin of numerous initiatives aimed at simultaneously stimulating innovation, digital technology, and entrepreneurship among young people, with, among other things, an incubator on its Angers and Paris campuses; A Specialized Master in Digital Management and Brand Strategy oriented towards the digital transformation of companies; or last month the launch of the Mooc “Creative Box”.
“Talent detection and training have always been part of ESSCA's DNA. Our role is to support the students who will participate in the economic development and make France shine internationally. It is precisely to generate ideas and reveal innovative projects that we launched the Digiprize competition. By joining forces with prestigious partner brands, our wish is to respond to current challenges and to give participants ever more visibility ” highlights Catherine Leblanc, Managing Director of the ESSCA Group.
This year, more than 10 sectors are in the spotlight. Participants will thus be able to meet the challenges of the banking sector with the ATLANTIC POPULAR BANK, telecoms with CISCO, marketing and studies with THE INSTITUTE CSA, from the press with THE STUDENT FIGARO, cosmetics with L'ORÉAL, the environment with SO DIGITAL, entrepreneurship with SILICON VALLEY .FR, education with YNOV et ESSCA, and music with SONY MUSIC. The collaborative economy is also invited to Digiprize # 3 with the challenges launched by UBER et CREADS.
Digiprize: In 2 years, already nearly 200 projects highlighted!
Since 2013, the Digiprize has been very successful with young aspiring entrepreneurs. With more than 20 participations registered and nearly 000 projects launched in 200 years, Generation Y is overflowing with innovative ideas, like Etienne, Arnaud and Romain, the big winners of Digiprize # 2 with their project HeavyM, video-mapping software for audiovisual amateurs and semi-pros.
“Thanks to Digiprize, we have gained visibility and credibility with our target audience. Today we have more than 16 users from all over the world, mainly in the USA, Europe and Japan, and we are currently looking for investors to raise funds ”, emphasizes Arnaud.
Comments shared by Mathilde and Gabrielle, co-founders of Cook'Ease, a home recipe basket delivery service, which won the Moderator's Blog Favorite Award last year: “The Digiprize gave us good visibility. Indeed, this price allowed us to obtain several articles on the Moderator's Blog. We even ran a contest with them to test Cook'Ease for readers. Participating in Digiprize is also a good way to take a step back from your project and ask yourself the right questions ” They explain.
The nuggets of Digiprize # 3 will be rewarded during the awards ceremony on February 15, 2016, sponsored by David Abiker, in the presence of all the partners.
How to participate ?
To participate and try to win one of the many Digiprize # 3 prizes, it's very simple: go to the site digiprize.essca.fr. Registration is free and open until January 22, 2016.
1- Present and describe your project: Access the Digibox and be ready to answer the following questions: What is the purpose of your concept? Who is your target? How does it work ?
2- Share your Digibox and collect as many votes as possible: Create the buzz by asking your family, friends and your professional circle to collect the maximum number of likes as quickly as possible!
14 Prizes to be won!
> Grand Prize: A 10-day stay in the heart of Silicon Valley in San Francisco.
The 20 projects that have garnered the most votes will be studied by a jury made up of representatives of ESSCA and its Institute of Digital Marketing as well as all of the competition's partners. Proposals will be evaluated according to their relevance to the target market, their originality and their feasibility.
> Partner prices: many prizes to be won (Apple Watch, PS4, trips, internships…)!
Like every year, prestigious partners have joined forces with Digiprize # 3. Banque Populaire Atlantique, CISCO, Creads, Institut CSA, Le Figaro Etudiant, L'Oréal, So Digital, Silicon Valley .fr, Ynov, Sony Music and Uber offer young people the opportunity to take up a challenge related to a problem in their sector .
> ESSCA's Favorite Prize: A stay in Shanghai.
ESSCA will also nominate its favorite prize among all the Digiboxes in the gallery. The winner will win a 6-day stay in Shanghai.
> International price:
New this year: an international prize will be awarded to a project selected among the students of one of the 181 ESSCA partner universities
The winning project will win a trip to Paris as well as a place in the ESSCA Summer Session “Strategy & digital culture, innovation & new markets”.