To promote its new winter collection, the brand is betting on daring!
"Dare to take up new challenges"
The spot shows us Maria craning in front of her mirror, where she discovers her reflection letting appear a side, of herself, daring and spontaneous that she did not know.
Eccentric and fun, the spot invites followers of the brand to assume their "crazy" side while wearing the winter 2014 collection of Unequal.
The campaign is available in three spots visible on the main Spanish, French, Italian, German and Austrian channels from December 8 to 24.
The ready-to-wear brand offers fallowers the chance to also share their challenge for the New Year on Twitter, Facebook, Instagram with the hashtag #oserastu. Finally, the brand is organizing a competition for our Spanish friends and ourselves, where the winner will best represent the brand's motto: Life is cool (Life is great)