While the computer market is constantly evolving, great upheavals are being created among manufacturers. Among them, Dell adapts and has just launched the "XPS 12", an ultrabook convertible into a tablet. On this occasion, Dell called on the Young & Rubicam New York agency to carry out an advertising campaign.
Dell promotes the "XPS 12", its ultrabook convertible into a tablet
In order to stay competitive in the IT equipment market, Dell has decided to create a whole new line that young workers should appreciate. Indeed, more nomadic, this new ultrabook adapts to the needs of consumers and coincides perfectly with the trend of tablets because it turns out to be convertible into a touch pad.
Thus, to ensure the promotion of the XPS 12, Dell has chosen to collaborate with the Young & Rubicam agency to produce a very unique TV spot. This TV spot tells the unusual story of a regional director named Thomas who, in the evening, becomes the creator of a graphic novel plunging him into a magical world. It is through this imaginary world that Dell reveals to us all the extent of the functionalities of its “XPS 12” ultrabook.
Discover this lovely campaign and meet Thomas through the video below.