La Fox Broadcasting Company decided to promote the latest installment of the X-Men series in France thanks to well-known figures on the web. During a drink, Cyprien and Julfou wonder who is the best X-Men. The answer will come of itself.
The meeting of two backgrounds
The new generation of web comedians has already captivated millions of French people by offering videos on everyday life, current innovations, or current affairs. This new form of communication between artists and consumers has already been used by brands. But simply to promote their attachment to the “young” values communicated in these videos.
This web platform offers considerable visibility to those who know how to use it. The Fox therefore shot a short film bringing together some of these actors, to promote its latest film, X-Men the Day of the Future Past, May 21 in theaters.
As guest star of the video, Hugh Jackman, aka Wolverine, intends to impose his candidacy in the debate between Cyprien and Julfo. A meeting between two universes - Hollywood and the French YouTubers - which is a hit with more than 1 million views in two days.