Curly, the brand of aperitif cakes, unveils a series of advertising spots on the theme "Not stupid". Completed the legendary line: "If you don't have friends, take a curly!" "
Very social media oriented, the brand is no exception to the current strategy: exploit the interaction between social networks and curly consumers!
"It's stupid but it's good", the new curly inspiration!
The series of television spots explains to us with humor that curlys are best enjoyed with friends, whatever the kind of friend you invite and the kind of parties you have: from the most classic to the most eccentric! A lot of youth and freshness for a brand not so young! The teenager target fond of the most crazy challenges is then widely targeted. In partnership with the Change Advertising Agency, each 15-second ad was produced by Greg Bray.
And to attract even more this generation Y, the brand of aperitif cakes imagined a game available on social networks. During the broadcasting of the various spots, Internet users and television viewers are invited to look carefully and identify hidden objects. The first to give the correct answer on Twitter thanks to the hashtag #maisbon or Facebook will win a gift chosen by curly as well as 1kg of the brand's aperitif cake!
To facilitate interaction, the spots will be broadcast during The Voice or the issuance of Cyril Hanouna, Do not touch My TV in order to optimize exchanges on social networks.
Please note, the operation has already started:
- Curly (@Curly) 2 March 2015