On the program this year, the development of the recipe and design of Coca-Cola cans without sugar. Coca-Cola without sugars has been booming since its launch in 2007… In order to satisfy consumers even more, the brand wanted to develop a new and original recipe this summer.

“With this new recipe, we want to reinforce the unique experience of a Coca-Cola Without Sugars, guaranteeing the best refreshing and tasty experience, thanks to improvements that are the result of continuous investment in research and development. »Testifies Elodie Péribère, Marketing Director of Coca ‑ Cola France.

One question remains, why only develop the recipe and packaging for Coca-Cola without sugar?

The brand wants to step up its actions to reduce the sugar in its products in order to encourage consumers to reduce their sugar consumption. Since the release of Coca-Cola Zero, several techniques have been used: Reducing the size of packaging, Strengthening the color code of Coca-Cola Zero or increasing marketing investments in this range of Coca-Cola drinks. Today, it is a real differentiation from other Coca-Cola products that is offered. The goal? Advancing the image of the low-sugar drink to convince Coca-Cola Original followers.

A new design accompanied by an intense promotional campaign for Coca-Cola without sugar.

The new design of Coca-Cola sugar-free is simplified, a red background with black writing, we see that "sugar-free" is highlighted on the new can to mark the spirits. The brand wants to give the can a brand new identity so that it no longer goes unnoticed in supermarkets. Also, to convince 100% consumers, Coca-Cola does not hesitate to carry out an optimal promotional campaign: the brand comes to meet audiences, in television, digital and display from the end of August to enhance the experience and the new unique taste!

"Wouldn't this new taste be the best Coca-Cola ever?" To answer it, you have to taste it! "

Answer

  1. The new design is very bad!
    In the supermarket, it is no longer possible to distinguish at a glance where the zero coca is located because the packaging is red like normal coca.
    The new thin cans will not fit in the can holder of my car.
    A regression across the board ...

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