Coca-Cola and McDonald's, official partners of Paris Saint-Germain, are teaming up with the iconic football club to offer its supporters the opportunity to win eco-cups bearing the image of the club's five great players. The collection will be available on March 19 in one of the 235 restaurants in Ile de France where 450 copies will be distributed while stocks last. Each eco-cup will be offered for the purchase of a big match menu.
An innovative collection with dynamic colors
"It is with joy, as a fan of Paris Saint-Germain, that I was able to associate my paw club colors. I never really thought about it, but the association colours red and blue has always been a dominant in my palette. The same goes for Coca-Cola and McDonald's, whose specific graphic heritage is a major attraction for the designer that I am. It's a graphic success story. I feel very small associated with these three “Pop” giants. As long as these eco-cups are collected by thousands of little Paris Saint-Germain fans! ", SoMe.
Designed by the artist SoMe, graphic designer, videographer and world-renowned French director, these eco-cups in the colors of the Parisian club and the city of Paris, feature the players Neymar Jr, Edinson Cavani, Alphonse Aréola, Presnel Kimpembe and Kylian Mbappé and their celebrations which have become very popular.
This collection was presented to the club's supporters in preview during the Paris Saint-Germain / Olympique de Marseille match which took place at the Parc des Princes on March 17th.
A collaboration that works
This is a first collaboration for these three key players, but a long-standing one between each of the two giants and the football club.
Indeed, for years Coca-Cola and McDonald's have offered supporters the chance to get closer and closer to their favorite club: Coca-cola and its bottles in the colors of Paris Saint-Germain during Euro 2016 for example or even the same year, the “Menu Magic Paris” which, for the price of the menu + 5 euros, allows fans to acquire a glove and hat set or a bag offered by McDonald's. This time, fans will be able to collect the glasses of their idols.
In order to promote the release of these limited edition eco-cups, a media plan will be deployed digitally and on display, in public transport in the Paris region.
The choice of these players was not made at random. Indeed, among the five, three were crowned world champions last July and the other two are among the favorite players of the French in this Paris team.
This new collaboration promises to make people happy among Paris Saint-Germain supporters. Despite everything, we deplore the fact that these eco-cups are only available in Ile de France and therefore reserved for only part of the population.