© Citroën-DS3

Citroën continues to ride non-conformism by highlighting the personalization of its DS3.

Non-conformist or conformist?

The H agency and the French manufacturer monopolized 4 major Parisian routes and nearly 250 extras to produce this advertising spot. Executives armed with technology and moccasins with tassels, bourgeois women and their little doggies, female and male hipsters parade in tight rows in the streets of the capital.

" It's beautiful the bourgeoisie " de Discobitch accompanies the parade of sheep since Citroën invites us to "get out of line". The hyper-personalization of its DS3 models We would therefore avoid falling into the mold of standardization.

 A bit big ?

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