For the launch of its new “Première watch”, Chanel has decided to embark on a whole new interactive digital experience.

The first Chanel watch promoted via a digital Première watch operation

The famous luxury brand has just launched a surprising digital campaign to promote its new Première watch. The launch of this watch confirms the brand's desire to strengthen its range of watchmaking products. To ensure the success of its launch, Chanel has bet on a digital campaign through which we re-discover all these elements that have made and still make today all the charm and success of the brand.

At the end of this experience, we then discover a nice film featuring the watch on the wrists of young women followed in their daily lives. Directed by Patrizio Micelli, this film is a beautiful conclusion to this very pretty campaign.

Le Monde Marketing invites you to discover more on the website Chanel.

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