For the brand Whiskas, the agency Abbott Mead Vickers BBDO from London staged cats in a more than surprising context ...
In order to promote its brand, the famous brand of kibble for cats asked the agency Abbott Mead Vickers BBDO to carry out a rather humorous campaign for him. The idea is to show that domesticated cats remain above all felines and that we must therefore “feed their instincts”. We then find, in this campaign, cats in the middle of the savannah behaving like the biggest predators in Africa.
However, this time around, they're not chasing mice ...
We also find this campaign in a TV spot in a much less wild context ...
