With Fred & Farid Shanghai, BonPoint is launching a touching digital campaign.

Digital Peekaboo

good point peekaboo

BonPoint is a French luxury ready-to-wear brand for children.

To extend its notoriety, the brand has entrusted the agency Fred & Farid Shanghai with the task of taking charge of its digital communication.

The agency has decided to make children laugh, with the game "cuckoo / hidden" or "Peekaboo" in English.

The principle is simple, using a webcam, you cover your eyes with your hands and surprise the toddler by saying hi.

The site www.peekaboo-bonpoint.fr has been specially designed to allow internet users to experience it.

A very "cute" digital campaign that will touch more than one!

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