With Fred & Farid Shanghai, BonPoint is launching a touching digital campaign.
Digital Peekaboo
BonPoint is a French luxury ready-to-wear brand for children.
To extend its notoriety, the brand has entrusted the agency Fred & Farid Shanghai with the task of taking charge of its digital communication.
The agency has decided to make children laugh, with the game "cuckoo / hidden" or "Peekaboo" in English.
The principle is simple, using a webcam, you cover your eyes with your hands and surprise the toddler by saying hi.
The site www.peekaboo-bonpoint.fr has been specially designed to allow internet users to experience it.
A very "cute" digital campaign that will touch more than one!
