Actuellement Bic is the brand of the moment because it is present everywhere, especially for its latest advertising spot, the razor " Bic Human Curling ”Or for its advertising poster campaign around the famous Bic four colors that we all know.


The creativity of these posters made by TOY agency is based on the fact that they managed to achieve 8 distinct visuals using only the pen without any other elements. Whether examining or focusing on details, they manage to bring together innovative ingenuity with humor and poetry.

In addition, it's a great style training when you know that the four-color Bic is legendary for its simplicity!


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