On July 10, 2019, Bentley will celebrate its 100stanniversary. From the very first prototype created in London aviaries to the surprisingly powerful cars of today, Bentley traces its 99-year history in an all-new campaign.
100 years of history
WO Bentley founded Bentley Motors to "build a fast car, a good car, the best in its class". And this desire has remained at the heart of the brand's vision. Present all over the world, we can now say that Bentley has transformed the face of the automotive world.
Bentley Motors booming?
The group's subsidiary Volkswagen is still considered a luxury brand today. In order to maintain exclusivity, the brand only offers a few vehicles per range. This does not prevent it from increasing its sales by 9% worldwide in 2016 and 56% in Europe alone, over the same year.
Between modernity and authenticity / Creativity ...
It's'Keko London agency which was given the budget of Bentley Motors for this new campaign. Produced by Mill +, the video traces the evolution of the brand from 1919 to the present day. To pay tribute to the know-how of the British manufacturer, Mill + has redoubled its imagination by skillfully combining modernity and authenticity. To extend the idea of creativity, the agency used 3D scanning to transform a few figures into metallic statues. Therefore, Bentley places these characters as the strong link of this brand. Its signature being: “Together we are extraordinary”. Moreover, only one person, one man tells us the story of this automobile brand. The different shots are linked quite quickly, thus giving rhythm to the video. The speech, the music, the plans, etc… everything suggests that Bentley's conquest of the automotive market is far from over!
Bentley Motors campaign, July 2018