This year, the campaign " Unhate »Par Benetton has been awarded at Cannes Lions for innovative and impactful prints !
The "Unhate" campaign (stop hate in French) features political figures kissing like Barack Obama with Hugo Chavez, Angela Merkel with Nicolas Sarkozy, and Mahmoud Abbas with Benjamin Netanyahu.
Benetton - Unhate
Benetton, used to shock campaigns, had marked the spirits once again this year.
Launched with a lot of noise last November, the new campaigns entitled "Unhate" forwards the anti-hate message, all over the world.
While the White House did not appreciate the use of the image of Barack Obama for commercial purposes, Nicolas Sarkozy and Angela Merkel did not comment on their fictional kiss.
In the meantime, we invite you to discover or rediscover the variation of this video advertising campaign.
So Benetton, shocking, smart or militant?