RATP and the Publicis Consultants agency are launching a new interactive campaign “We see you well”. The operation invites each individual to slip into the shoes of a RATP agent.
A campaign promoting RATP employees
You can now take the place of a track installer, works foreman, bus driver, receptionist, town planner, maintainer of tramway installations, electromechanic… An interactive web platform, hosted on the career space of the ratp site. fr, allows you to become, for a moment, a RATP employee serving 11 million travelers
All you need to do is upload a photo or take one with your webcam, enter your contact details and you will receive an email containing your photo, inviting you to share it on social networks.
50 participants will then be selected and will appear on the campaign, digital screens in the metro / bus shelters, on the internet and in the press from January 28 with the following message: "" X "can already be seen at RATP ..."
An original communication to discover a new face of the RATP and strengthen the attractiveness of the transport company.
With this operation, the RATP seeks to give a different image of everyday life. If the transport company enjoys a very strong notoriety, it wishes to make the public aware, through this original operation, of the wealth of its skills, often unrecognized.
Through its 234 businesses in total, the company showcases all of its know-how to help support the mobility of tomorrow.
Strengthening its attractiveness is a real challenge for RATP in order to promote the commitment of all employees to the service of millions of daily travelers ...
It's up to you to play on ratp.fr !