Before Christmas, Babyliss, the hairdressing and beauty expert is leading a campaign (TV and digital) for three of his products: A TV spot for O'liss (epilator) that can also be seen on the internet (More beautiful, faster), i-control, the shaving tool for three-day beards, released from December 6 to 19 and Pro Styler, one of the latest additions to the Babyliss hair iron range.
Adrian mohr, the marketing director declares that in their sector, e-commerce takes a huge place with sites like C-Discount, Darty.fr…. It represents 5% of the hair dryer market and 10% of the epilator market.
He adds that it is important for Babyliss to be the reference brand for digital customers and to position itself as an expert in hair removal or styling, because consumers first find out about websites. internet, with their friends and in particular on social networks before buying the brand's products.
For the past year, the Babyliss firm has been deploying a more active presence on digital and social networks. The brand asserts itself as a leader in hairdressing on electrobeauty (50% market share for women's products and 40% market share for products dedicated to men). The foundations of the brand are: power, control and speed of execution.
Babyliss was very successful when the film “ shaving is the beard »Was broadcast for the first time on Mother's Day and produced by The Big Words agency. Adrien Mohr specifies that they have counted a million views for this film thanks to the platform of e-buzzing.
This time around, for the end of year celebrations, Babyliss is still in the spotlight with the latest film " Carnage "To Roman Polanski. i-pro 2200 hair dryer of Babyliss, plays the role of "effective savior" between two couples who tear each other apart.
Here is the video "shaving is the beard":