As the end of the world predicted by the Mayans is fast approaching, Ax is taking the opportunity to promote its brand new product in France.

Ax builds Noah's ark at the dawn of the end of the world

The Mayan prediction inspires many advertisers and in particular the famous brand of Ax deodorant. Indeed, the Unilever brand called on its agency Ponce Buenos Aires to produce an original spot for the launch of its latest product. The latter imagined an offbeat spot on the theme of the end of the world by presenting a man in the process of building his Noah's ark. The purpose of such a building is to attract all women sensitive to the attractive power of the new Ax deodorant.

To the rhythm of the song "No Man Walk Alone", the Ponce Buenos Aires agency has created a very offbeat video in which Ax has once again demonstrated originality.

Visit fin-monde.com to see the video!

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