Our brand Athena which is number 1 in sales of men's underwear in supermarkets (Source Kantar 2010) announces a new range Happy accompanied by the slogan " Boxer casual ».

 

 

Finished the shot of the perfect man, this one is relaxed and full of cheerfulness!

 

Four young athletes, in partnership with the French Athletics Federation strip themselves for the first part of the wise Athena.

 

This poster campaign is to be discovered with a web relay and the publication of an astonishing film where Euro RSCG 360 is ready to do anything for its client and endorses a massive viral spread!

 

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