AllSaints plays with the codes of traditional fashion advertising to promote its swimsuits.

The thermostat goes up

The film "Sun City" byAll Saints "Confronts clichés" used by competition. However, the beginning of the spot for the ready-to-wear brand swears with the promotional uses and customs of the sector.

A mannequin on the hot sand, hair blowing in the wind, a leather jacket; all the ingredients are there.

But the more beautiful the fall will be.


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