Coca-Cola, a famous brand of soft drink registered in 1886, supports the UEFA European Championship and particularly the French team. Since 1998, Coca-Cola has been the official partner of the Blues: 360 campaign, displays, goodies, new ranges: The brand goes all out to show its support for the team.
For this UEFA EURO 2020, 2021 edition, Coca Cola is releasing a collection of 11 collector cans which will represent the portraits of the players of the French team. An initiative that makes it possible to raise awareness among Coca-Cola consumers (almost all people living in France) so that they are interested in the championship and support the players.
This brand initiative also helps disseminate a message to consumers. “All united to celebrate the return of UEFA”. Matches can often take a more dramatic turn if fans come into conflict ... So this year, through this new 360 campaign, Coca invites fans to put their rivalries aside for match time and unite around their common passion: football. Obviously, exclusive lenses on Snapchat will be offered to users of the platform before and after each of their matches, the right way to express your love to the players, right?
At the start of the competition, we will be able to discover together the outdoor poster campaign, but also the online video of the device with an unprecedented communication on the launch of cans bearing the effigy of the players. As for the long-awaited cans, they are already available in participating stores.
That's not all ! From May 11 to July 10, an in-store system was set up in 53 hypermarkets in France to allow everyone to leave with a Coca-Cola collector can bearing their likeness. So the blues need a 12st player ? # 12th player
This campaign represents intense support for the Blues, but also for the supporters so that everyone can appreciate this great comeback of UEFA EURO 2020. An international event to vibrate together to the rhythm of the matches.
# Ready to vibrate!