With 0% credit on the entire Volkswagen range, it's still just as difficult (and long) to make a choice. Two new films by DDB Paris.
After the success at the end of 2013 of its 0% credit across the range, supported by the “Tourolf” and “Celle-là” films, Volkswagen is relaunching this large-scale offering in October, always supported by DDB Paris.
Two new films, “Le Matin” and “Le Pot de Départ”, present this difficult choice that future Volkswagen customers are faced with: which car to choose when we can afford them all?
A decision always difficult to make, but above all very long, to such an extent that customers, not to be mistaken, would be almost ready to be part of the furniture ...
A campaign also available in the press, radio and display.
To discover today.
The morning :
The pot :
Advertiser : Volkswagen
Product : 0% credit on the entire range
Creative director : Alexandre Hervé
Designer Editor : Julien Kosowski
Agency managers : Alban Callet, Pierre Schmitt, Delphine Rigaud
Advertiser managers : Arnaud Barral, Marc Meurer, Sophie Barlois, Thibaut Dupouy
Title : “Le Matin” and & “Le Pot de Départ” (30 ”)
TV Producer : Corinne Persch
Director : Katia Lewkowicz
Production : Carnibird