With 0% credit on the entire Volkswagen range, it's still just as difficult (and long) to make a choice. Two new films by DDB Paris.

After the success at the end of 2013 of its 0% credit across the range, supported by the “Tourolf” and “Celle-là” films, Volkswagen is relaunching this large-scale offering in October, always supported by DDB Paris.

Two new films, “Le Matin” and “Le Pot de Départ”, present this difficult choice that future Volkswagen customers are faced with: which car to choose when we can afford them all?

A decision always difficult to make, but above all very long, to such an extent that customers, not to be mistaken, would be almost ready to be part of the furniture ...

 

A campaign also available in the press, radio and display.

To discover today.

The morning :

The pot :

TECHNICAL SHEET

Advertiser : Volkswagen

Product : 0% credit on the entire range

Creative director : Alexandre Hervé

Designer Editor : Julien Kosowski

Agency managers : Alban Callet, Pierre Schmitt, Delphine Rigaud

Advertiser managers : Arnaud Barral, Marc Meurer, Sophie Barlois, Thibaut Dupouy

 

TV

Title : “Le Matin” and & “Le Pot de Départ” (30 ”)

TV Producer : Corinne Persch

Director : Katia Lewkowicz

Production : Carnibird

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