For the launch of the famous Originals shoes, Adidas has chosen to undertake a viral marketing campaign.
The advertising agency approached artists from the East and West Coast, entrusting them with the responsibility of creatively customizing its huge sneakers.
For more than three days, the group of artists (Surface2Air featuring Gordon Hull, Daniel Jackson, Alexia Stamoutiou and Upper PLayground Featuring Sam Flores) imagined the pair of shoes.
When the sneakers were completed, they were shown in Venice Beach…
We look forward to the arrival of these models that are not lacking in originality!