It is on the occasion of the event release of its new range of football boots: Predator Instinct, that Adidas organize an event tournament in the superb arenas of Arles with the exceptional presence of Zinédine Zidane.
Predator Arena Grand Final
On the occasion of the launch of its new Predator Instinct range, Adidas is organizing an event with the presence of Zinédine Zidane, in the majestic setting of the arenas of Arles.
As a faithful ambassador of the Adidas brand, Zinédine Zidane could not be absent for the grand final on September 15. It is 20 years after the first version of Predator, that Adidas relaunched the event. The winning team will face the team of the famous footballer. For this grand final Zinédine Zidane will have the privilege of choosing his team among the participants of the tournament. They will be judged on their ability to be a good Predator: exemplary ball control, precision and instinct.
A major Adidas event, this tournament is part of a promotional device that includes a media campaign (print, web, mobile, display, etc.), a product test tour with major clubs in the Paris region, nearby street marketing operations Parisian city stadiums or the organization, last weekend, of the Undergroud Football Club, the first football tournament specifically dedicated to teams and spectators from creative backgrounds wishing to approach sport differently.
A disproportionate communication operation for a brand passionate about football.